Since her selection as John McCain's running mate, the Republican National Committee spent more than $150,000 on clothing and make-up for Gov. Sarah Palin, her husband, and even her infant son, it was reported on Tuesday evening.
Mainly, however, Democrats (in this scenario) are not prone to forgiveness. After all, it was during this same campaign cycle that Republicans belittled the $400 haircut that former Sen. John Edwards had paid for with his own campaign money (the funds were later reimbursed). And yet, the comparison to that once-dominant news story is hardly close: if Edwards had gotten one of his legendary haircuts every singe week, it would still take him 7.2 years to spend what Palin has spent. Palin has received the equivalent of $2,500 in clothes per day from places such as Saks Fifth Avenue (where RNC expenditures totaled nearly $50,000) and Neiman Marcus (where the governor had a $75,000 spree).
Beyond the political tit-for-tat, however, the revelation of the clothing expenditures offers what some Democrats see as a chance not just to win several news cycles during the campaign's waning days but to severely damage Palin's image as a small-town, 'Joe Six-Pack' American.
"It shows that Palin ain't like the rest of us," Tom Matzzie, a Democratic strategist told the Huffington Post, when asked how the party would or could use the issue. "It can help deflate her cultural populism with the Republican base. The plumber's wife doesn't go to Nieman's or Saks."
Indeed, the story could not come at a more inopportune time for the McCain campaign. During a week in which the Republican ticket is trying to highlight its connection to the working class -- and, by extension, promoting its newest campaign tool, Joe the Plumber -- it was revealed that Palin's fashion budget for several weeks was more than four times the median salary of an American plumber ($37,514). To put it another way: Palin received more valuable clothes in one month than the average American household spends on clothes in 80 years.
A Democrat put it in even blunter terms: her clothes were the cost of health care for 15 or so people.